Why We Do This
Our purpose, passion, and commitment to transforming entertainment for everyone
Our Purpose
We believe that great stories, powerful performances, and shared experiences should be accessible to everyone, regardless of where they live or their circumstances.
Traditional cinema has barriers: location, mobility, cost, and availability. We're removing those barriers while preserving the magic of the theatrical experience.
What Drives Us
Universal Access
Not everyone can travel to a cinema. People with disabilities, those in remote areas, parents with young children, or anyone with mobility challenges deserve the same access to quality entertainment. Our virtual cinema brings the theater to them.
Supporting Independent Creators
Traditional distribution is controlled by gatekeepers. Talented filmmakers often can't get their work seen because they lack connections or big budgets. We provide a platform where quality content finds its audience based on merit, not marketing spend.
Environmental Responsibility
Virtual screenings dramatically reduce carbon emissions. No physical film distribution, no audience travel, optimized theater operations. One film distributed virtually vs. physically saves approximately 10 tons of CO2. Every virtual viewing makes a difference.
Fair Revenue Distribution
Creators deserve fair compensation. Our 70% revenue share for filmmakers is unprecedented in the industry. We believe in empowering creators financially so they can continue making great content.
Democratic Film Discovery
Film festivals shouldn't be judged only by "experts." Audiences should have a voice. Our democratic voting system in Sydney Virtual Film Festival lets viewers determine winners and distribution, ensuring films that truly resonate get recognized.
Community Building
Cinema is about shared experiences. Whether watching together in a theater or simultaneously from homes across the globe, we're creating communities around stories that matter.
Our Impact
Our Vision for the Future
Short Term: Expand our festival network globally, partner with more independent theaters, and grow our creator community to 10,000+ filmmakers.
Medium Term: Become the primary distribution platform for independent cinema worldwide, launch government partnerships to support local film industries, and establish R Cinemas as a household name.
Long Term: Fundamentally change how films are distributed and consumed globally. Prove that quality content can thrive without traditional gatekeepers. Create sustainable careers for thousands of independent filmmakers.
Join Our Mission
Whether you're a viewer, creator, investor, or partner, you can be part of this transformation